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Asana Rises in First Day of Trading After NYSE Direct Listing

Shares of Asana  (ASAN) – Get Report rose Wednesday in their first day of trading for the collaboration-software company after its direct listing on the New York Stock Exchange.

The San Francisco company’s co-founder and chief executive is Dustin Moskovitz, who also a co-founder of Facebook.  (FB) – Get Report

Asana recently traded at $28.49 on the NYSE, up 36% from its reference price of $21. The stock opened at $27.

In a direct listing a company and its current holders sell shares to the public. New shares are not created and no underwriters are involved.

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